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arabe

Arrajol | Le monde du cigare humeur et sensation [6mb]
Watch Me | Les femmes aussi aiment le cigare [4mb]
Day&Night version arabe | Gérard l'expert du cigare [3mb]

deutsch

CIGAR | Der Prophet der Zigarre [3mb]
H.O.M.E. | Connaisseur Zigarren [1mb]
Bilanz | Savoir-vivre [656k]
Cigar | Historisch und anthropologisch relevant [443k]
Cigar Cult | Magic Havana
Cigar Cult | Der Visionär unter den Zigarenhändlern
Der Feinschmecker | 100 Traumziele
Cigar Cult | Gérard Père et Fils

english

Shant TV Newrork | Armenians of the world
O VIRTUOZITY | Power of positive thinking [3mb]
Hors Ligne anglais | Cigar Tales [3mb]
Kempinski Europe | Taste Geneva [5mb]
Fly&Style | a question of good taste [2mb]
Day&Night version anglaise | All in good taste [2mb]
Chopard | Passions [3mb]
Robb Report | Bank Rolled [839k]
Leaders | No Smoking !
Tendances | Is Geneva still Geneva today?
Cigares & Co | Gerard : a real institution
Cigar Cutter | Big brands eye the new world [807k]

français

LIBERATION NEXT | Fume c'est du Suisse [n/a]
Migros Magazine | LE MONDE DE...VAHE GERARD [n/a]
Tribune de Genève | Les cigares jonglent avec les formats insolites [185k]
BANQUE&FINANCES | Le Behike [3mb]
TV CIGARE | Cigare Sélection [860k]
BANQUE&FINANCE | Volupté [295k]
TRIBUNE DE GENVE | Tendance [736k]
MARKET.CH | LES SENS EN EFFERVESCENCE
LongLife | Collectionner et préserver [4mb]
Tribune de Genève | Genève, irréfutable capitale du cigare [292k]
La Tribune de Genève | Voyage gourmand au Kempinski [286k]
Le Dauphiné | L'un des auteurs de "Flor de Luna" sur les rives du Léman [701k]
Le Magazine de l'Homme Moderne | L'Homme aux Cigares [2mb]
Le Figaro magazine | Le cigare: volutes et volupté [3mb]
Hors Ligne français | Contes du Cigare [2mb]
Art de Vivre | Flor de Luna [402k]
France Magazine | Entretien avec... [2mb]
Le Matin | Le Cigare fait des bulles Tome2 [1mb]
GHI | Thierry Roland [771k]
Le Matin | Thierry Roland [280k]
Journal du Net | Jusqu'à 400 euros pièce, voici les cigares les plus chers
Prestige | Gérard Père et Fils Une histoire, une passion [1mb]
Murmures | Flor de Luna: Pour l'arôme d'un cigare... [619k]
Paris Match | Art&Culture [541k]
SwissWhisky&Cigare | Si Dieu était un fumeur de Havane [3mb]
Télé Journal Romand le 13 août 2007 | On parle cigares!
Télévision Suisse Romande | Romands d'aventures chez Gérard le 18 août 2007
Art de Vivre | Le pape du cigare [3mb]
Dauphiné Libéré | Un héros nommé Havane [522k]
20minutes | La première BD qui gravite autour du cigare prend racine à Genève [788k]
Tribune de Genève | Genève capitale du havane, mise en scène dans une BD d'aventures [1mb]
Le Matin | Le cigare entre en BD [789k]
Luxe-magazine.com | Private Bank:le Big Brother du Cigare!
Club Cigare | Vahé Gérard l'art de la différence [685k]
Le Matin | Banque privée pour cigares [1mb]
Le portail des Auteurs | Volutes et volumes: Rencontre avec Vahé Gérard [91k]
Edgar | J'ai fumé le cigare avec... [959k]
Le matin | Vahé Gérard Roi du cigare cubain [596k]
Magazine du puro | Soirée cigares au Château de Gilly
Cigares & Co | Cigares party de nos Députés à Genève
Actives | Mythiques cigares de la Havane
Cote Metropole Lyon | Nec Plus Ultra Cigare Obligatoire
Gault Millau | Le premier cigare
Magazine du puro | Gérard Père et Fils
Le Point | Fumeurs de Havane
Tendances | Genève, capitale du cigare.
Cigares & Co | Gérard : une institution
Cigares & Co | 'Les Saintes Ecritures du Cigares' de Vahé Gérard
L'agefi | Volutes de Classe
Edgar | Cigares en ligne
Cigare Club | Les meilleurs Cigares du monde...selon Gérard
Bilan | Les tuyaux d'un gourou
La Tribune | Tables de Fêtes
Magazine du puro | Le Club des Parlementaires
Agefi évasion | Consécration méritée [176k]
Edgar | Elu homme de l'année [256k]
TRIBUNE DE GENEVE | Tables de Fêtes [141k]

greek

In2life | Bon viveur [268k]

italian

Smoking | Gérard: E il cliente il vero protagonista
Smoking | Un Salotto per Avanofili su Lago di Ginevra

japan

Humidor | Cigar Life Style Magazine [1mb]

português

iG LUXO | Fumaças exclusivas
Epicur | Na intimidade da casa Gérard

russian

Rich Style | Gérard [555k]
Rich Style | Bank of Cigars [792k]
Yerevan | Cigar Banker [845k]
Cigar Gourmet | Cigar Lessons [150k]

spanish

GENTLEMAN | Gérard El Templo Sagrado Del Puro [5mb]
Epicur | Línea personal de Gérard [817k]
Epicur | Reunion de los parlamentarios franceses [836k]
Gourmetabaco | Un canario en el podíum
Epicur | Reunión de los Parlamentarios Franceses
Epicur | Barcelona Cena con Vahé Gérard
Epicur | Puros de autor
EPICUR | Vahé Gérard [6mb]
Epicur | Encuentro en Ginebra [1mb]



Cigares & Co


Gerard : a real institution
N° 9

'ABOVE ALL WE ARE CRAFTSMEN!'

The Gérard dynasty rules over the Geneva cigar world with renowned expertise. An interview with Vahé Gérard, the keeper of a flame that has been passed down from a legendary father a tradition that is not likely to go up in smoke.

Speaking about Gérards is like commenting on a veritable institution : extreme care has to be taken! Another reason for this is that Vahé Gerard, who has managed the business alone since the death of his father, has a particularly strong character and equally strong ideas on how his business should be described! Don't get me wrong though, he hasn't refused to answer my questions nor is he behaving like a star in spite of his shop's international reputation and the fact that he has written reference books translated into numerous languages! He refuses, however, to speak quickly about cigars. He was born into the cigar trade and has consecrated his life to them. A conversation with Vahé Gerard should be like a double corona - it should be savored. Mr Gérard has spoken, we obey. We book our hotel for another day more than we had planned to leave the time necessary to interview a professional of the Noga-Hilton à la manière de…. Vahé Gérard.

Cigares & Co : Until now, Geneva has always been considered as the only city in Europe where the cigar has an authentic noble pedigree. Do you think that time, changes in the market and the EEC have modified this?
Vahé Gérard : Not in the least. Geneva is the cigar capital of the world and no other city can claim this privileged position. Of course it is Davidoff who first contributed to building this image, followed by others. In particular, our firm has tried to strengthen this position that the whole world envies us for.

Cigares & Co : When I go into your boutique, I feel like I am walking the halls of the UNO…
Vahé Gérard . if you say so {smile). Of course you are right, our clientele is mostly international and it is not unusual for there to be four or five different nationalities in the shop at the same time, united by the love of cigars.

Cigares & Co : Over the last ten years, the cigar has become increasingly fashionable, while smokers are getting younger. How do you explain this phenomenon?
Vahé Gérard : First of all, in our firm, we don't really like the term "smokers", rather we prefer "degustateur" or "taster". We don't think our clients as consumers, but rather as members of a family who share the same passion.

Cigares & Co : in other words, the family has expanded?
Vahé Gérard : Yes, without a doubt, more and more people appreciate cigars. As for as the fashion you referred to, I think it has died down a bit but it would be a mistake to explain everything in terms of a simple trend. On the five continents, behaviors are not the same. A trend in Asia is not the same as in Eastern Europe or the Middle East. Beware of preconceived ideas! The history of Gérard is part of a tradition in which opportunism has no place. Only cigar lovers interest us!

Cigares & Co : There is no denying that you occupy a special position on the Geneva chessboard. Is it your personality that counts no more than the product or the other way round?
Vahé Gérard : First of all, both my sister Marie-Chritine and I have a very personal relationship with anyone who comes into the shop. We make people feel at home, listen carefully to their needs and often act as guides. Our passion for the cigar means that we consider the customer to be a member of the family, the tribe, as we were talking about earlier.

Cigares & Co : Is this the heritage that your father passed on to you when he died?
Vahé Gérard : My father taught us the meaning of rigor and self-discipline, this essential ethic at the service of a unique passion, for don't forget that we are only craftsmen at the service of the cigar. He didn't leave me a business, but rather a whole store of knowledge, how can I explain ? a university…

Cigares & Co : Is this why the name "Gérard Père et Fils" is still used?
Vahé Gérard : Yes, for it is the expression of a tradition. It is a family history that has passed on knowledge, expertise, but also pleasure, and all that it implies…

Cigares & Co : Don't you also encourage a certain cult of the personality in your numerous books and CD ROMs ?
Vahé Gérard : Consider the fact that it is a modem means of sharing in the passion of all cigar lovers. We publish books with the same care that we offer advice in our Geneva boutique. If this increases our reputation, so much the better!

Cigares & Co : You now have an lntemet site, don't you?
Vahé Gérard : All of the leading firms have a site but we plan on developing ours in the months to come. We have some surprises in store but for the moment I can't tell you about them!

Cigares & Co : As a good Swiss man, do you cull discretion?
Vahé Gérard : The quality of your magazine Cigares & Co (take note that I am usually very sparing with compliments), obliges me to give you inside information about our newest developments. And that's a promise.




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